The Playbook

Notes on building businesses that run themselves.

Notes from my work with founders: what’s worked, what hasn’t, and what I’d do again.

Scaling Your Business · Latest

Build the Foundation Before the Demand

Why an early operations hire belongs near the top of your list, and what needs to be ready before demand arrives.

Operations isn't the back office, it's the engine. It's what decides whether the clients your marketing brings in actually turn into revenue.

Travel Industry

Busy isn't the same as growing. The businesses that actually scale do the opposite of adding more: they simplify first.

Scaling Your Business

When it makes sense, what to look for, red flags to avoid, and how to scope a first engagement.